Hey, Amanda here. I was very fortunate to be in a position to purchase Etch & Ink, back in February 2025. 

Coming from a background of design and creativity, the business resonated with me. 

Being a new Grandmother, I wanted to step back from the daily grind for fear of missing out! Then Etch & Ink fell into my lap. I fell in love with it. It allows me to do what I love, honour creativity, refined design and create products people feel connected to. 

I’m proud to continue the work of the previous owners of Etch & Ink. Carrying it forward with care, intention and a fresh perspective .

I love that my mind is racing, that there is so much more to come for Etch & Ink!

As long as there is love, I will keep etching!